HK Lending is a Houston based mortgage company looking to reach clients in their market. We helped them achieve those goals through automated marketing techniques to filter out and pre-qualify leads as they responded to various marketing
ads and campaigns. We programmed a pretty sophisticated chat bot that would respond when a user messaged their company via Facebook or Instagram.
The goal was to eliminate tire kickers through binary questions that would take the prospect through all the pre-qualification questions that they would typically ask over the phone.
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